About Us
We offer our network of services to help you connect with your ideal clients, by being YOU, authentic and true.
Mission
We help conscious leaders communicate their authentic purpose and connect deeply with their ideal clients. Through tailored strategies, impactful campaigns, optimized organizational structures, and transformative workshops, we nurture a mindset of innovative leadership that expands their reach, increases their income, and creates lasting positive impact.
All while promoting ethical marketing practices that drive both financial success and meaningful contribution to a conscious world.
Vision
We are building a network of ethical, sustainable, and integral brands that are driving positive change. These brands lead by example, offering innovative products and services that benefit people, communities, and the planet.
Every action we take helps create a world where business success is defined by making a profit through positive impact on society and the environment.
Objective
To build a global movement of +100 brands that thrive by practicing ethical marketing, creating products and services that benefit people, communities, and the planet, fostering sustainable growth and long-term impact.
Our story
How was Holistic Marketing born?
What “unfortunate” events led us to this encounter? (Including you)
Nadia and Gabriela 2015 – Panama City.
The power of storytelling
I discovered the power of storytelling during a journey triggered by an existential crisis. By 2017, I had already built a life filled with “socially approved achievements”, graduating with a distinguished degree in finance, banking, and international business management, running a successful company with a portfolio of high-level corporate clients, and having a seat at the table with people considered “successful.”
And then, life threw me a curveball that shattered everything. The woman who raised and shaped me passed away from an aggressive breast cancer diagnosis. I thought the hardest days were behind me, that this would never happen to us, but reality hit, bringing an emotional storm that left me devastated. I broke in every possible way: I lost my mental and physical health, fell into a depression that drained my creativity, my sense of purpose, my vision, my energy, my motivation to work, to eat, to take care of myself, and to nurture my spirit. A disastrous combination for an entrepreneur.
I decided to put my life on pause and seek, in distant lands, an external discomfort that mirrored my inner turmoil. That impulse led me on a long journey to India. And on that journey, I found something I didn’t even know I was looking for; the gift of purpose and intentionality.
In Jaipur, by some miracle, I reconnected with my creativity while conducting a series of interviews for a documentary (which I never finished). I discovered Jaipur Rugs and witnessed how every department operated with a deep sense of intentionality. What seemed like just a rug factory hid a business model that would forever change my perspective.
In Rajasthan, where most of the population is Muslim, women have historically been the most overlooked in modern society. In the desert villages, life is tough, and job opportunities are scarce, especially for them. Jaipur Rugs, led by a CEO with six daughters, decided to change this reality.
To make rugs, you need wool. To transform wool into thread, you need machines and operators. Their idea was simple yet revolutionary: source wool from nearby villages and train women to become weavers without having to leave their homes. They taught them to read, to measure, to do math, and of course, to weave.
Each rug, woven over 3 to 6 months, became a unique piece, infused with the artistry and personal story of its creator. At the end of the process, the weavers would write a letter to the future buyer, sharing their inspiration, their creative journey, and how this work had impacted their lives.
For me, this was a game changer. It wasn’t just a handmade product; it was a work of art with soul, with a story, with a real impact on someone’s life. Buying it wasn’t just about acquiring a rug, it was about becoming part of a circle of transformation and empowerment.
Their marketing wasn’t manipulation. It wasn’t tricks or gimmicks. It was real stories, real problems, and real solutions. Pure authenticity.
From Fast Consumption to Purpose-Driven Creation
After this experience, I couldn’t go back to thinking the same way. I no longer wanted to create just for the sake of creating. I wanted to design strategies with purpose, aligned with authentic values and real impact. I stepped away from fast consumption and started acquiring tools to better understand human psychology and behavior, not to manipulate it, but to serve and elevate it.
From that crisis, Holistic Marketing was born, driven by the desire to amplify the voices of conscious entrepreneurs, of brands that create a positive impact on their communities, their clients, and the planet.
If any part of this story resonates with you, if you feel that spark in your intuition, maybe it’s time to rethink how you communicate your business. There are marketing companies that operate from ethics, intention, and the greater good.
And if you’re not yet on the sustainable or ethical side but have the desire to evolve, you’ve come to the right place.
Welcome to Holistic Marketing.
Serving leaders like you fills my life with purpose and fulfillment.
With love,
Gabriela Solórzano.
Schedule a
Consultation
with us today!
We look forward to helping you grow your business and reach your target audience effectively.
Frequently Asked Questions
Have questions? We have answers.
What is Holistic Marketing?
is a business design philosophy that integrates all areas of your business into a unified, ethical system. It goes beyond promoting your product or service by telling the story behind it, showcasing the intentionality, care, and impact at every stage of your operations.
This approach highlights how your brand creates value—from internal processes to external results—and demonstrates your commitment to making a positive impact on people, the planet, and your profit.
Why it matters: A holistic approach ensures your brand communicates authentically and resonates with your ideal clients, building trust and long-term loyalty.
Why Holistic Marketing can benefit your business?
Because it helps you connect authentically with your ideal audience.
Holistic marketing aligns your brand’s purpose, values, and message, ensuring it resonates with the right people. This clarity reduces wasted effort, creates trust, and builds long-term loyalty, leading to more meaningful and profitable client relationships.
Smart clients look for smart brands; businesses that stand for more than just a product or service. They want to support companies that positively impact their community, people, and the planet. With holistic marketing, your brand can clearly communicate its value, attract the right customers, and inspire them to invest in what you offer.
Profit → People → Planet
How does Holistic Marketing work?
We begin with an exploratory meeting to understand your current state, mission, vision, objectives, and needs. Based on this, we analyze your brand or startup and design a roadmap, including an action plan with milestones.
During this meeting, we’ll review a detailed quote for the investment required. Once the proposal is approved, we present an actionable plan with clear timelines and implement tracking platforms such as Trello, Canva, or Asana.
Depending on the project’s flow, we provide weekly or monthly progress reports. You’ll also have access to a dedicated WhatsApp group for daily communication, questions, and updates
Who is our ideal client?
Our ideal client is a purpose-driven leader who seeks to create meaningful impact while staying true to their values. They are ethical, resilient, and deeply connected to their vision, understanding that their work is about more than just profit—it’s about making a difference.
They value quality, balance, and long-term sustainability, investing in what truly matters: their team, their mental health, and the impact of their business on the world. They are open to growth, willing to embrace innovation, and committed to building relationships based on trust and authenticity.
We admire leaders who approach their work with integrity and heart—those who inspire change, honor their commitments, and recognize the importance of evolving both personally and professionally.
If this sounds like you, we’d love to connect and see how we can bring your vision to life in a way that feels aligned and impactful. Let’s grow together.
What is a Holistic Brand?
A holistic brand is a business committed to operating ethically while creating a ripple effect of intentional positive impact. These brands are designed to generate profit responsibly, avoiding harm to others or the environment.
By nurturing a resilient and sustainable structure, holistic brands are better equipped to navigate challenges and changes while maintaining long-term profitability.
Why it matters: Being a holistic brand not only strengthens your reputation but also positions you to attract clients and investors who value businesses that align with their principles..
Payment Methods?
If you’re based in Panama, we accept payments via checks, bank transfers, or credit/debit cards.
For international clients, we accept payments through PayPal, Western Union, or international bank transfers.
Every quote will specify the deposit percentage required to initiate the project.
Why it matters: These flexible payment options make it easy for you to start building a holistic, impactful brand no matter where you are.
What is the investment prices?
Our marketing services are tailored to each client, meaning there are no fixed prices. Every proposal is customized to align with your specific needs and current investment capacity.
Leader program courses, however, do have set fees, which can be found on the Leader Program panel. The cost of consulting sessions and tailored events or experiences is quoted individually based on their unique nature.
Why it matters: This flexible pricing ensures you’re only investing in what truly aligns with your goals, making the most of your resources.
Why is it important to define our ideal client?
Defining our ideal client allows us to align with individuals and brands that inspire us and reflect our values. We take pride in working on projects that are authentic, meaningful, and rooted in shared purpose.
By collaborating with purpose-driven leaders, we ensure our strategies amplify their mission while staying true to who we are. We don’t just market products—we help create genuine connections that make a lasting, positive impact.
When we work with the right people, the process feels natural, and the results speak for themselves. If this resonates with you, let’s explore how we can support your vision together.