I trust that all of us are doing a little bit of inner work, and that it’s going to show up in the collective — that’s what’s going to bring the big generational changes.
Is it bad timing to talk about the climate crisis and pollution? I know the world outside looks kind of apocalyptic—but when doesn’t it?
We can’t keep putting this conversation off until the shit really piles up. The truth is, we’re not short on solutions or brilliant inventions. We just haven’t learned how to manage everything happening at once.
What we want to avoid:
The pile of shit that mixes together
It can be a pile of shit: political problems, massive corruption, a hurricane on top of it all. Closing off paths and playing geopolitics in one place can cause drought somewhere else — somewhere that never even had a say in the decision. We’re reaching a point where both piles of shit start mixing into each other, you know?
And when this sounds kind of hopeless, here’s the interesting part: it can actually be something good. I don’t know exactly how, but let’s explore it.
What the crisis reveals
Why could it be good that conflict and climate crisis get blended together? Because it proves who’s actually there. Who resists. Who calls for change. Who collapses for good and needs a whole new path. It also shows who responds, with what capacity — and what the current system actually protects us from. Does a system like that even exist?
The people displaced by climate change could be entire communities, across every social class. Losing your home to ashes in a wildfire, or to an earthquake, feels similar for anyone: the fire burns the same, the ground moves the same.
Crisis is going to reveal how much we actually recognize and meet our real needs. Crisis is the pressure cooker that blows to expose the disconnect — the extreme kind, the internal kind, and the kind we have with our environment.
Maybe this is finally enough of a wake-up call for everyone — to stop feeling like outsiders on this planet, stop playing pretend that we don’t belong, and actually step into leadership, belonging, and existing on this little blue ball. In humanity. In the oxygen breathers, the water drinkers, the sunset lovers. Be part of that team.
I was thinking the other day about how much pollution gets generated after a disaster — do we actually know how to clean that up? The Japanese aside, of course — they’re pros. How do we turn displacement into a low-pollution footprint? Sounds intense, right? But that’s the reality we’re facing. Either we start using that kind of language, or we urgently start taking action as individuals, on every front available to us.
Let your business connect too, in some way, to improving conditions — to the restoration and regeneration of other ecosystems. Of communities.
That’s what I mean when I say institutions have limited bandwidth to handle a mixed pile of shit this big. If your work, your lifestyle, your finances, your emotional stability depend on the state of society, or are shaped by it, connecting with the real community around you becomes your safety net.
So this isn’t about being dark, haha — it’s about being brave, and wise. Man, if you’re working hard as an entrepreneur and our climate conditions get heavier, honestly, who knows what kind of businesses will even be able to operate in 10 years. Everything would shift so much — markets and audiences would migrate more, turn over faster. So let’s just look around: crisis, meet opportunity. (The financier living inside me lights up at that statement.) But it’s a fact.
The invitation
Have vision for opportunity. Look around.
Let’s make things happen, and be grateful that we get to do it.
Love. -G
Comida mental para llevar:
– US$65 Billion Needed Annually to Shield Coastal and Marine Tourism from Climate Crisis
Travel and Tourism at a Turning Point: Principles for Transformative Growth
INSIGHT REPORT 2025